Our Mission, Vision, Purposes, Principles, and Values

Mission

ACR is a non-profit, listener-sponsored, grassroots low power FM radio station dedicated to serving the geographically, historically, and culturally distinct City of Alameda, California. As an alternative to media that targets the broader San Francisco, Oakland, and East Bay audience, we are committed to serving, engaging, educating, entertaining,challenging, and providing community broadcast access to the population of Alameda.

Vision

We intend to foster a creative, active, and open Alameda community with ACR as its hub. ACR is dedicated to maintaining equality and the right of free speech while adhering to values barring discrimination based on race, national or ethnic origin, color, religion, gender, sexual orientation, age, or mental or physical disability.

Purposes

  • To enhance community dialogue and participation, through the broadcast of information, ideas, and artistic expression
  • To provide Alameda with a responsible, independent, and viable forum for neglected perspectives and discussions on important local, national, and global issues, especially reflecting the issues of peace, justice, human rights, democracy, multiculturalism, and freedom of expression
  • To provide a forum for the students and faculty of the schools, educational associations, and the College of Alameda
  • To disseminate information to the community in case of emergency

Principles

  • Reflect The Community: We shall actively participate in and reflect the artistic, cultural, educational, social, and political life of Alameda.
  • Set High Standards: ACR will promote the highest level of journalistic and broadcasting excellence at all times.
  • Focus on Youth: We shall always try to include the interests and well being of young Alamedans by providing opportunities for active participation and education in the management and programming to those with the interest in and aptitude for our mission.
  • Variety of Expression: ACR will broadcast a wide range of views, respecting our listeners' interests and showing a willingness to consider competing ideas.

Values

  • Learning: ACR will allow Alamedans to gain real world experience in broadcasting that will help them achieve their objectives. Mistakes will not be viewed negatively but are seen as chances to learn and improve. We shall learn and grow together with Alameda and change with the times.
  • Quality: ACR expects the best from our volunteers and staff, on the air and off. We shall value every minute of airtime as a chance to give our community the best we have to offer.